The 5-Stage Launch System

Start lean. Validate fast. Scale with confidence. Every stage is modular — you only pay for what you need, when you need it.

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60-Day Launch Plan

Days 1–4Stage 1Validation Landing
Days 5–25Stage 221 days testing
Days 26–45Stage 3Build the Brand
Days 46–60Stage 4Growth Engine
OngoingStage 5Scale & Optimize

This roadmap is adaptable — we build based on data, not guesses.

Stages

Stage 1

Validation Landing

GoalValidate demand with a focused landing page

Delivery1–2 days (A) / 1–4 days (B)

Starting at$250

Starter ValidationStarting at $2501–2 days

High-converting landing page (mobile-first)
Email capture form
Basic analytics
1 revision

Advanced ValidationStarting at $5001–4 days

Everything in Starter
Logo creation
Domain setup + DNS
Google Analytics full setup
Conversion tracking
Email system integration
2 revisions

See Stage Details

Starter Validation

High-converting landing page (mobile-first). A single page designed to turn visitors into leads. Mobile-first means it’s built for phones first, then scaled up — where most traffic comes from.

Email capture form. A form that collects emails so you can follow up with leads. We wire it to a provider (e.g. Brevo, Klaviyo) so you own the list.

Basic analytics. We add simple tracking (e.g. page views, form submissions) so you can see how the page performs without complexity.

1 revision. One round of changes after the first draft (copy, layout, or visuals) so the page matches your vision before launch.

Advanced Validation

Logo creation. A simple, on-brand logo so your validation page looks like a real product, not a placeholder.

Domain setup + DNS. We connect your domain to the page and configure DNS so visitors see your real URL (e.g. yourapp.com).

Google Analytics full setup. Full GA4 setup so you can see traffic sources, behavior, and conversions in one place.

Conversion tracking. Events and goals configured so you know exactly when someone signs up or takes the key action.

Email system integration. Your form is connected to your email tool (e.g. Brevo, Klaviyo) with proper tags so you can automate follow-up.

2 revisions. Two rounds of changes so you can refine messaging and layout based on feedback before you drive traffic.

Stage 2

Traffic & Testing (21 Days)

GoalTest demand with paid traffic and data

Delivery21-day testing period

Starting at$500

Variant AStarting at $500

21-day testing period
Weekly report
Meta Ads setup
Audience research + targeting
3 ad creatives
Conversion tracking validation

Variant BStarting at $1,000

Everything in A
Google Ads setup
6–10 AI creatives (images + short video cutdowns)
A/B testing (headlines / angles / creatives)
Retargeting
Funnel adjustments during testing
Weekly detailed report

See Stage Details

Variant A

Metrics we use (CTR, CPC, CPA, conversion rate). CTR = click-through rate (how many people click your ad). CPC = cost per click. CPA = cost per acquisition (e.g. per signup). Conversion rate = % of visitors who complete the goal. We use these to decide what’s working.

What the weekly report contains. Spend, impressions, clicks, conversions, and top-performing creatives. We summarize what to double down on and what to pause.

Decision point. After 21 days we review the data together: scale what works, refine the offer, or pivot — no long-term commitment until you see results.

Variant B

Metrics we use (CTR, CPC, CPA, conversion rate). CTR = click-through rate. CPC = cost per click. CPA = cost per acquisition. Conversion rate = % who complete the goal. We track these across Meta and Google to compare channels.

What the weekly report contains. Channel breakdown (Meta vs Google), creative performance, A/B test results, and recommendations. More detail so you can see exactly where to invest.

Decision point. After 21 days we decide: scale the winning channel, rebalance budget, or refine the funnel. You get a clear recommendation and next steps.

Stage 3

Build the Brand (Website)

GoalLaunch your full brand presence online

DeliveryVaries by scope

Starting at$1,500

Service WebsiteStarting at $1,500

Home / About / Services / Contact
Lead forms + CTA flow
Mobile-first, speed optimization
Basic SEO structure (titles, meta, schema basics)
Analytics + tracking
Optional blog setup

Sales WebsiteStarting at $3,000

Everything in Service Website
Sales funnel pages
Product pages / collections if needed
Checkout integration (Shopify / Woo / Stripe)
Email automations
Conversion optimization elements
Advanced SEO foundations

See Stage Details

Service Website

Service site vs sales site. A service website is for businesses that sell time or expertise (consulting, agencies, coaches). It focuses on trust, credibility, and lead capture — not product catalog or checkout.

Sales Website

Service site vs sales site. A sales website is for selling products or high-ticket offers. It includes product/offer pages, checkout, and often email automations to nurture and convert. We integrate with your preferred commerce stack.

Stage 4

Growth Engine

GoalOngoing acquisition and visibility

DeliveryMonthly

Starting at$1,000/mo

Organic GrowthStarting at $1,000/mo

Keyword map
On-page optimization
Content plan
Technical SEO monitoring
Monthly report

Paid + AI GrowthStarting at $2,000/mo

Everything in Organic
AI video ads
Retargeting + scaling
10–20 creatives/month
Funnel + email upgrades
Monthly deep report

See Stage Details

Organic Growth

What we deliver monthly. Ongoing SEO and content work so you rank for terms that drive leads. We track rankings, traffic, and conversions and report each month.

Paid + AI Growth

What “AI video ads” means. Short-form video creatives (e.g. for Meta/Google) produced with AI-assisted tools — fast to iterate, cost-effective, and optimized for performance.

What the monthly deep report includes. Full funnel metrics: traffic, ad performance, email engagement, conversions, and revenue impact. We recommend where to scale or adjust.

Stage 5

Scale & Optimize

GoalConvert and retain at scale

DeliveryMonthly

Starting at$1,500/mo

CRO & OptimizationStarting at $1,500/mo

Heatmaps + session insights
Landing iterations
Offer / copy improvements
A/B testing plan + results

Full Scale SystemStarting at $3,000/mo

Everything in CRO
Advanced tracking dashboard
CRM automation + segmentation
Revenue reporting
Scaling strategy + monthly planning

See Stage Details

CRO & Optimization

What CRO is. Conversion Rate Optimization: we use data (heatmaps, session recordings, tests) to improve how many visitors take the action you care about — sign up, buy, or book.

Full Scale System

Dashboards and automation. A single dashboard (e.g. Looker Studio or custom) that shows revenue, funnel health, and key metrics. We also design CRM flows so the right message reaches the right segment at the right time.

Choose Your Build Platform

We’ll recommend the best option based on your product, speed, and budget. Same process — different foundation.

Fastest + Premium

Next.js

Best for custom UX and performance. Ecommerce requires extra setup.

Flexible + Content

WordPress

Best for content-heavy sites and easy client edits.

Best for Selling

Shopify

Best for checkout, inventory, and ecommerce apps.

Quick decision guide

If you sell products now → Shopify
If you need a service site + content → WordPress
If you want premium custom + speed → Next.js

Full Launch Bundle

Stage 1 + Stage 2 + Stage 3 — Save 10% when you book the full build path.

Get Bundle Pricing Book a Strategy Call

FAQ

Do I need to commit to all stages?: No. Every stage is modular. You can start with Stage 1 only, add Stage 2 when you’re ready to test traffic, or book the full build path. You only pay for what you need, when you need it.
What platform should I choose?: We recommend based on your goals: if you sell products now → Shopify; if you need a service site with lots of content → WordPress; if you want premium custom UX and speed → Next.js. We’ll guide you in the strategy call.
What do you need from me to start Stage 1?: Your offer or product idea, any examples of landing pages or brands you like, and a clear goal (e.g. “collect 100 emails”). We’ll handle the rest.
How do revisions work?: A revision is one round of changes (copy, layout, or visuals) after you review the first draft. We’ll agree on scope up front so there’s no confusion.
What happens after the 21-day test?: We review results together: scale what works (more budget, more creatives), refine the offer or funnel, or pivot. No long-term commitment — you decide the next step based on data.